Instagram's Stories is making promising strides, reaching 500 million users a day. And with their early-2017 change to an algorithm over linear reverse-chronological view, business pages are losing ground in organic reach. Unlike Facebook's Day, businesses can (and should) utilize Instagram Stories to make up for the loss.
Identify Your Demographic
Think of Stories as Direct-Marketing Billboards
Instagram moves fast, so it's no surprise the average Instagram user misses 70% of the content in their feed. Stories puts your post at the top of the Instagram feed and sticks for 24 hours, dramatically increasing the odds of your post being seen.
Create Engaging Posts
Before you plunge into Instagram stardom, consider your branding. How do you want your business to be perceived? Starting a social media account just to abandon it doesn't look great for web presence and legitimacy in the long run, so consider your strategy.
Use All the Features
Instagram is owned by Facebook, so the promoted posts work more or less the same. (Keep in mind, any post you boost on Facebook will also appear on Instagram unless you opt out of it, so no need to boost the same post on both apps). You can set up a campaign on Instagram's website, but the easiest way to promote is to upload your post and click the Boost button when it publishes.
Using Stories is a fun and fairly easy way to directly marketing to your consumer. Your engaging posts will drive up traffic and interaction with your brand and to your website. Creating fun, informational graphics takes just minutes with integrated editing features and can heavily influence potential consumers to convert when done correctly and consistently.
Wondering how to make Instagram work for your brand? Contact us today for a free, no-obligation consultation!