Mission Statement, check.
About Section, check.
But does your website really tell a story?
53% of marketers report blog content is their top marketing priority. Which seems at odds with the 43% of people who admit to skimming blog posts. (Source) Your websites blog (or 'News') page is an opportunity to expand on your business' branding. There is a reason Content Writing is considered a 'booming industry'. Quality content matters!
Think of your blog as your business' own news publication.
This is a perfect outlet for posting official press releases and articles about company culture, history and community involvement. Include pictures and outlinks to relevant locations, events and organizations. Make sure your outlinks open in a new tab. Providing outlinks makes your website look more attractive and legitimate to search engines, but you don't want to lead visitors directly out of your site. Include inlinks whenever possible to lead your visitors to other areas of your website.
Your blog is your business' showcase. Post teasers/previews and introductions for new products or locations and/or showcase current and finished projects.
Demonstrate your expertise. Take this opportunity to be a voice for your brand. Declare your expertise, offer step by step instructions, and take a chance to talk about what makes your product or service standout.
Attract website visitors through social media. Provide snippets, an eye-catching graphic and a link back to the original post on your blog. Entice visitors with attention-grabbing verbiage, and as always, make sure you're posting your links on appropriate platforms at peak traffic times of day.
Blogs are more than information and self-promotion. Search engines love blogs. They show your site is active, meaning their users won't arrive at a dead end. They also up your SEO standing, further endearing your site to web crawlers.
Keep it brief. Going back to the idea that most blog posts are skimmed, a good rule of thumb is to keep your entry at around
Effective blogging means posting a new entry at least twice a month. Not every post will get as much attention as others, and it may take a couple months before you start seeing visitors. But remember, these posts are as much for search engine optimization as they are for visitor enlightenment.
Need help with your blog content or social media posting strategy? Get in touch and we'll work out a solution tailored to your business!